From Fortune Media Group:

1. New report shows the economic impact of Taylor Swift’s Eras Tour rivals that of the Super Bowl, generating about $77 per household in restaurant spending and $56 per household at bars.

2. The report analyzed spending data from last year’s Super Bowl and Eras Tour concerts, noting that the two events attracted different crowds but had a similar impact on the local economy.

3. Experts estimate that the Eras Tour could generate up to $4.6 billion in consumer spending, driven largely by a post-pandemic surge in spending on experiences known as “revenge spending.”

4. The boost in spending at local restaurants and bars during the Eras Tour aligns with a larger trend of “funflation,” in which consumers divert more spending toward leisure, allowing event organizers to raise ticket prices.

5. Even as spending on live events slows down after a post-pandemic spree, analysts expect their economic impact to remain strong due to consumers’ resilient shape and continued spending on services.

6. With Taylor Swift now headed to the Super Bowl, the economic impact of the event in Las Vegas is expected to be significant, adding to the growing economic powerhouse of live entertainment events.



Read more: Taylor Swift vs. Super Bowl: Bank of America compares economic impact