From CNBC:

Chinese e-commerce company Temu is stirring controversy with a commercial set to air during the Super Bowl on Sunday, despite allegations of using slave labor in its supply chain and spying on customers. The company, owned by PDD Holdings, made big waves last year and has since become the top app downloaded in the U.S. in 2023.

Lawmakers are calling on CBS not to run Temu’s ad, citing allegations of noncompliance and illicit products entering the U.S. market in violation of the Uyghur Forced Labor Prevention Act. A statement from 11 Republican lawmakers urged CBS and Paramount to reconsider airing the advertisement, emphasizing the potential impact of supporting a company tied to the Chinese Communist Party.

Temu, Shein, and other Chinese apparel retailers are currently under congressional investigation due to allegations of evading U.S. tariff and human rights laws. Shein, a similar company, provides data on banned cotton found in its clothes and publishes audit results, while Temu has yet to do so, creating skepticism among lawmakers and consumers alike.

A member of the House Select Committee on the Chinese Communist Party called Temu’s Super Bowl ad “sickening,” given the company’s ties to slave labor and the Chinese Communist Party. In response, a Temu spokesperson denied the allegations and emphasized the company’s commitment to lawful and compliant business operations, stating that the use of forced labor is strictly prohibited for all merchants and suppliers.



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