From Fortune:

1. As online gambling grows nationwide, hundreds of legal Super Bowl-adjacent bets are now available, including odds on the first word Usher will say during his halftime performance or whether a surprise pregnancy will be announced during the game.

2. Industry research predicts a record $1.3 billion bet on the Super Bowl this year, a figure that surpasses traditional betting. Special proposition bets also help attract non-sports-savvy bettors, causing a surge in legal gambling popularity.

3. Since the 2018 legalization, 38 states now allow sports betting, propelling the gambling market to a projected worth of $9 billion in 2024. With 20% of Americans betting on sports in the past year, younger demographics and non-sports fans are increasingly participating.

4. Prop bets first drove excitement during the Super Bowl in 1986, extending interest beyond traditional game markets. Modern bets include the opening coin toss and Gatorade color of the winning coach poured post-game.

5. The Super Bowl LVIII is expected to set betting records, with analysts forecasting 20% higher betting volume than last year. With it contributing over $4 billion in nationwide tax revenue, it could be a significant financial boon.

6. The star-studded teams and location of this year’s Super Bowl could lead to a record-breaking game in the interest and transaction volume. Las Vegas is expected to bring a unique blend of entertainment and betting, shattering previous records.



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