From NVIDIA: [published_date]

3D product configurators are ushering in a new era of hyper-personalization for retailers and consumers. Developers are leveraging NVIDIA technologies like OpenUSD and generative AI to create physically accurate digital twins of products, revolutionizing buyer journeys on a large scale.

Brands like Dassault Systèmes and CGI studios like Brickland are adopting these technologies to create stunning 3D environments and customize products with extreme detail. Configit has connected its configurator logic tool to NVIDIA technologies for rapid creation of articulated product configurators with real-time ray-traced rendering.

Companies like WPP, Media.Monks, and Accenture Song are using NVIDIA Omniverse SDKs and AI to develop marketing content and virtual experiences that enable hyper-personalization and scale in customer interactions.

With the surge in online consumer purchases, 3D product digital twins and generative AI are becoming essential tools for brands to showcase products and boost customer engagement in the evolving retail landscape. 3D configurators offer businesses increased average selling prices, reduced return rates, and enhanced brand loyalty.



Read more at NVIDIA: 3D Product Configurators Developed on OpenUSD Transform Consumer Experiences With Generative AI