Apple considering using Google's AI for iPhone features, potential partnership, stock increases

From Quartz:

Apple is considering using Google and OpenAI’s AI systems for new iPhone features in iOS 18, sparking stock increases for both companies. A potential deal with Google could leverage their existing partnership in search. Apple has tested AI features internally but may not be as advanced as competitors.

Apple continues to acquire AI and machine learning companies, positioning itself as a key player in the industry. CEO Tim Cook has teased new generative AI features to be unveiled at the upcoming Worldwide Developers Conference. Although Apple is making progress in AI, a potential deal with Google shows a collaboration strategy with competitors.



Read more at Quartz: Apple wants to power iPhones with Google’s Gemini AI