From CNBC:

Home Depot is opening four new distribution centers in Detroit, Los Angeles, San Antonio, and Toronto to cater to professionals with larger orders of products. Each center averages around 500,000 square feet. The expansion aims to attract pros for major projects like renovations, as Home Depot’s sales declined by 3% last fiscal year.

This move is part of Home Depot’s strategy to target pros, who bring in about half of the company’s total sales. Their aim is to appeal to pros as they are usually steadier spenders compared to DIY customers. With pros, Home Depot hopes to grow its sales this fiscal year despite challenging conditions.

To further support pros, Home Depot is piloting a program that offers trade credit and has expanded its dedicated sales force. The retailer is focused on enhancing digital features and personalized services for pros to create a seamless experience. CEO Ted Decker sees expanding the pro business as a key priority for the year.

Ultimately, Home Depot’s goal is to mimic the success it had with DIY customers by becoming a one-stop shop for pros. By catering to professionals, Home Depot hopes to drive growth and capture a larger share of the market for larger, more complex projects like major renovations and remodels.



Read more at CNBC: Home Depot to open distribution centers in home professional push