From CNBC:

Kohl’s partners with Babies R Us owner, WHP Global, to introduce baby gear in 200 stores. The licensing deal will bring furniture and more to Kohl’s starting in August. The move aims to attract younger customers and fill the void left by recent closures of specialty baby retailers like Babies R Us and Buy Buy Baby.

Kohl’s expands its strategy to appeal to a wider customer base by adding Babies R Us products alongside existing baby merchandise. The retailer’s CEO, Tom Kingsbury, emphasizes the importance of the baby category in driving growth and attracting younger shoppers to Kohl’s. The move follows successful partnerships with Sephora and plans to open beauty shops inside its stores.

Aiming to revitalize declining sales and gain market share, Kohl’s reported positive earnings results for the holiday quarter, surpassing Wall Street expectations. Despite net sales declining by 1.1%, Kohl’s posted a successful quarter. The retailer gave conservative guidance for the upcoming year, projecting modest growth in net sales, comparable sales, and earnings per share.

Read more at CNBC: Kohl’s (KSS) Q4 2023 earnings report, Babies R Us deal