From CNBC:

Rivian surprised consumers and investors by unveiling two new all-electric vehicles, the R3 and R3X, alongside the R2 SUV, expected to start at $45,000 in the first half of 2026. The R2 will have over 300 miles of range and go 0-60 mph in under 3 seconds. Rivian’s stock price rose 10% on the news.

This announcement comes as Rivian seeks to boost sales after slower EV market growth in the U.S. The company missed quarterly estimates and forecasted lower production due to plant downtime. The R2 will be produced in Normal, Illinois, instead of Georgia, reflecting Rivian’s push to expand its EV offerings and capture a larger market share.

Rivian CEO RJ Scaringe emphasized the significance of the R2 in tapping into the midsized SUV segment, aiming to offer a compelling EV option beyond Tesla. The R2’s development reflects Rivian’s commitment to vertical integration in propulsion platforms, electronics, and software to enhance user experience. The company is working to address operational challenges and improve financial performance.

Overall, Rivian’s unveiling of the R2 SUV and additional electric vehicles indicates a strategic shift to broaden its product offerings and appeal to a wider range of customers. The company’s innovative approach to integrated technology and performance capabilities aims to position Rivian as a leading player in the competitive EV market.



Read more at CNBC: Starting price and performance details