From Nasdaq: 2024-03-29 10:51:12

Lei Jun, CEO of Xiaomi, unveiled the company’s new electric car, the SU7, in Beijing. He compared it to Tesla’s Model 3 and criticized Apple for dropping its car project. Lei’s marketing strategy for the EV mirrors Elon Musk’s approach, generating significant online attention. Xiaomi plans to sell the SU7 in China for under $30,000.

Xiaomi, known for its smartphones, ventured into the EV market with the SU7. Despite entering a competitive space, Lei expressed confidence in Xiaomi’s ability to succeed. The company received 50,000 orders in the first 27 minutes of the SU7 going on sale. Xiaomi plans to focus on the EV sector while maintaining product diversity.



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