From CNBC: 2024-04-09 07:00:01

Boulder, Colorado, ranked as the No. 2 U.S. city for quality of life by U.S. News and World Report. The city has become a thriving hub for the natural products and wellness industry, generating over $2.1 billion annually for Colorado’s economy and creating over 22,000 jobs.

Justin Gold, founder of Justin’s Nut Butter, started selling his homemade nut butters at the Boulder County Farmers Market in 2004. His vision and the supportive Boulder community led his business to a $286 million sale to Hormel Foods in 2016. Gold’s success showcases the city’s vibrant entrepreneurial environment.

Naturally Boulder, a group founded in 2005, supports entrepreneurs in the natural and organic food industry, attracting businesses from across the country. Kristy Lewis, founder of Quinn Snacks, moved her business to Boulder, where annual sales have now surpassed $30 million. The city’s energy and community support have been vital to her success.



Read more at CNBC: Boulder, Colorado, fosters a new generation of wellness entrepreneurs