From CNBC: 2024-04-11 10:29:51

Buffalo Wild Wings opened its 100th Go location in NYC, offering smaller venues for takeout and delivery. Inspire Brands, which includes BWW, is contemplating a late 2024 or 2025 IPO seeking a $20 billion valuation. Although revenue fell in 2023, the Go concept offers a more affordable investment opportunity than traditional BWW locations.

The Go format aims to cater to customers who prefer takeout over dining in. With off-premise orders accounting for a third of sales, BWW has rebranded its entire to-go business under the Go name. The rising popularity of chicken wings during the pandemic has contributed to BWW’s success in off-premise sales growth.

As off-premise sales continue to surge, BWW is planning to open more Go locations rapidly. With almost 600 franchisee commitments and potential growth beyond Inspire Brands, BWW is looking to expand its footprint significantly. The chain’s future may involve offering more special sauces, menu items, and deals to attract Go customers.



Read more at CNBC: Buffalo Wild Wings Go format grows as more sales move off premise