Chipotle abandons Farmesa Fresh Eatery spinoff after ghost kitchen closes
From CNBC: 2024-04-24 18:26:05
Chipotle is launching Farmesa Fresh Eatery at Kitchen United’s new Santa Monica location. The spinoff focuses on customizable bowls with a farm-to-table approach.
The Santa Monica location closed as Kitchen United struggled financially, leading Chipotle to abandon plans for a freestanding Farmesa location.
Chipotle CEO Brian Niccol is focusing on improving restaurant efficiency and international expansion, with first-quarter earnings beating expectations.
Kitchen United shifted to software and was bought by SBE founder Sam Nazarian in March to create Everybody Eats after ghost kitchen popularity waned post-pandemic.
Read more at CNBC: Chipotle abandons Farmesa Fresh Eatery spinoff after ghost kitchen closes