From Nasdaq: 2024-04-09 08:49:00

Disney and Coca-Cola partner for global campaign, showcasing Marvel characters on limited-edition cans and bottles. Fans can win prizes like a Disney Cruise and movie screenings through Coca-Cola x Marvel: The Heroes. The collaboration spans over 50 countries and aims to bring beloved characters to life through augmented reality.

Marvel’s recent partnerships with Klipsch, Crocs, and VeVe are expected to boost brand engagement and drive top-line growth. Klipsch becomes the official home audio partner for Marvel Animation’s X-Men ’97, while Crocs introduces Captain America-themed footwear. VeVe launches a digital comic reading platform to compete with Amazon’s services.

Shares of Disney have gained 30% year-to-date, thanks to recent collaborations attracting more customers. The Zacks Consensus Estimate for fiscal 2024 revenues is $91.4 billion, with earnings expected to grow by 22.61%. A report from Zacks Investment Research highlights 5 dividend stocks for retirement planning, offering diverse options for investors.



Read more at Nasdaq: Disney’s (DIS) Marvel & Coca-Cola Team Up for Global Campaign