Ford (F) Defers Launch of Three-Row Electric SUV Until 2027
From Nasdaq: 2024-04-05 11:16:00
Ford Motor Company is delaying the launch of its three-row electric SUV until 2027, focusing now on a new generation electric truck by 2026 and offering hybrid options for all internal combustion engine models in North America by 2030. The delay is to wait for a mature market and new battery technology.
In light of evolving market demands, Ford is putting on hold the development of its second-generation electric truck and SUV, aiming for profitability within the first year of launch. Meanwhile, work is underway on an affordable EV lineup to cater to changing consumer preferences and market dynamics within the EV industry.
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Ford Motor Company is deferring the launch of its three-row electric SUV to allow for market maturation and advancements in battery technology. The decision aligns with the company’s strategy to adapt to changing consumer demands and introduce a lineup of affordable electric vehicles, anticipating significant production volumes.
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