How It Works, Pros and Cons For Filmmakers

From Hollywood Reporter: 2024-04-04 17:34:18

Shy Kids, a Toronto-based production company, used OpenAI’s Sora to create the video ‘Air Head’. The generative AI has Hollywood’s attention for creating hyperrealistic clips. Sora testers include Shy Kids, who hail the tool as a potential game-changer. Sora can generate text to minute-long videos but struggles with consistency and control. The making of Air Head involved dusting off old ideas, generating images, writing a script, and adding sound design. Getting Sora to return the main figure in Air Head required hundreds of prompts to hone in on the desired result, with lots of human intervention needed for visual consistency and control over composition.



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