From CNBC: 2024-04-24 08:00:01

Foot Locker debuts new “store of the future” concept at a New Jersey mall to reverse sales slump and win back Wall Street’s confidence. First of five new stores opening in 2024 as part of the retailer’s revitalization strategy. Pays to focus on brand partnerships and immersive store experience to attract customers. CEO Mary Dillon leading the charge to refresh Foot Locker stores. Plans to spend $200 million on real estate projects this year. Revamp store layouts to compete against brand partners and increase foot traffic. Nike and Adidas among key partners critical to Foot Locker’s success. Redesigns aim to enhance digital storytelling and product displays, aligning with brand partners’ needs. Nike CEO admits company shifted focus away from wholesalers and back towards key retail partners. Retailer feels confident in future strategic partnerships and positioning as an essential retail player.



Read more at CNBC: Inside Foot Locker’s plan to revitalize retail footprint