Growing interest in women's sports reflected in record-breaking betting activity during Iowa-LSU game

From CNBC: 2024-04-02 13:35:56

In a highly anticipated Elite Eight matchup, Iowa Hawkeyes defeated LSU Tigers in NCAA Women’s Basketball Tournament, led by Caitlin Clark. This game drew record-breaking betting activity, reflecting the growing interest in women’s sports. Viewer numbers for women’s basketball have surged, with ESPN reporting a 96% increase in viewership compared to last year’s Sweet 16. Kim Mulkey, Caitlin Clark, Angel Reese, and Paige Bueckers are among the stars driving this surge in interest and betting activity, making women’s sports a hotbed for sportsbooks. Iowa’s upcoming Final Four matchup against UConn is a highly anticipated showdown, with the Hawkeyes favored by 2.5 points.



Read more at CNBC: Iowa-LSU game was biggest betting event for women’s sports