From diginomica: 2024-04-11 17:44:48

Google Cloud recently showcased their AI strategy at their annual Next conference, emphasizing the ability for buyers to select, fine tune, and customize AI models through their Vertex platform. CEO Thomas Kurian highlighted the concept of ‘AI agents’, showcasing how AI can streamline processes and create personalized experiences for customers and employees. Kurian emphasized the importance of choice for customers, advocating for a platform approach rather than a closed system with limited options. Google Cloud is focused on providing customers with the tools to build their own unique applications and experiences using AI, rather than relying on pre-selected models. The platform offers capabilities such as tuning, augmenting models, retrieving data, testing, deploying, and monitoring, giving buyers the flexibility to create their own solutions. Kurian emphasized the need for a platform, not just a model, to address the evolving landscape of AI technology. Buyers are facing complex AI purchasing decisions, with vendors offering various solutions to integrate generative AI into their existing systems. Kurian suggested that relying on system of record vendors to build out generative AI experiences for competitive advantage may not be a winning strategy. He encouraged buyers to consider differentiation through the adoption of an AI platform that allows for customization and choice in building unique applications and experiences. Ultimately, the decision to differentiate through AI will impact backend purchasing decisions, as companies navigate competing priorities to drive efficiency or create new business models. There is uncertainty regarding the long-term impact of AI strategies on competition and market differentiation, highlighting the importance of strategic decision-making in the evolving AI landscape.



Read more at diginomica: Next ‘24 – Google Cloud CEO on why an open AI platform with choice, one which allows you to differentiate, is essential