From Nasdaq: 2024-04-14 08:45:00

Amazon (NASDAQ: AMZN) dominates e-commerce in the U.S., accounting for over a third of sales. E-commerce makes up 67% of Amazon’s business, with online store sales up 9% and third-party sales up 20% year over year in Q4 2023. AWS is the second-largest segment, and advertising is the fastest-growing at 27%.

Advertising is a key growth area for Amazon, comprising 8% of sales and growing by 27% in Q4 2023. With powerful AI capabilities and millions of shoppers already on the platform, Amazon is well-positioned for ad success. Experts predict continued growth, making advertising a high-margin business opportunity for the company.

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Disclosure: Amazon’s former CEO of Whole Foods Market, a subsidiary of Amazon, is a board member of The Motley Fool. The Fool has positions in and recommends Amazon. Jennifer Saibil has no position in the mentioned stocks. The author’s views do not represent Nasdaq, Inc.’s opinions.



Read more at Nasdaq: Prediction: This Will Be a Major Growth Driver for Amazon Over the Next Few Years