From Investing.com: 2024-04-10 00:12:34

Puma is leveraging the Olympic Games and its partnership with Jamaica to emphasize speed and performance, aiming to compete with Adidas and Nike in the running and lifestyle market. The brand is focusing on boosting sales of running shoes and cleats, associating itself with top sprinters to strengthen its performance image.

Puma’s sponsorship of Jamaica’s Olympic team and leading sprinters like Shericka Jackson and Elaine Thompson-Herah helps to position the brand as a high-performance entity. CEO Arne Freundt visited Jamaica to launch the Olympic kit, emphasizing Puma’s focus on speed as a key element in its brand identity.

Sportswear brands like Puma, Adidas, and Nike can now celebrate their Olympic athletes’ victories on social media for the first time, thanks to new regulations by the IOC. This move is expected to create a positive “halo effect” for these brands, potentially boosting sales across their product range during the Games.



Read more at Investing.com: Puma hones focus on speed in Olympic battle with Adidas and Nike By Reuters