From CNBC: 2024-04-02 07:00:01

Streaming services are beginning to resemble cable with talks of platform bundles, ad-supported plans, and live sports coverage. Streamers are reevaluating strategies for subscriber growth as Wall Street focuses on profits. Many services are shrinking content libraries to reduce licensing fees, creating a divide among major companies as sellers and buyers. The model of acquiring complementary content to differentiate platforms shows promise for profitability.

As the streaming landscape becomes more competitive, streamers are focusing on removing content licensing fees to boost their bottom line. Differentiation in streaming services is crucial for sustainability, with a trend towards acquiring niche and complementary content. Examples from smaller streaming services like BritBox and Shudder show success with specific genre offerings. Original content like dark investigative thrillers and action-packed series are resonating with viewers across various platforms. Disney+ and Hulu are focusing on family-friendly and feel-good content, while Peacock and Paramount+ cater to crime dramas and sci-fi enthusiasts. Differentiation and unique content offerings are key to long-term success in the streaming industry, as streamers strive to engage and retain viewers through targeted content acquisitions.



Read more at CNBC: Streaming platforms are shrinking their content libraries