From CNBC: 2024-04-30 11:56:05

Walmart debuts new grocery brand Bettergoods to cater to shoppers during a period of high inflation, with items priced at under $5. The move follows customer requests for trend-driven and healthier foods. The retailer expects Bettergoods to attract younger and more affluent shoppers to its stores. Walmart’s grocery revenue in the U.S. reached $264.2 billion in the most recent fiscal year.

Grocers see growth in private label brands as shoppers seek new flavors and lower prices amid inflation. The trend towards store brands intensified during the pandemic, with customers turning to retailers’ own brands when national brands faced shortages. Low-priced grocery chains like Aldi and Lidl have popularized private labels, changing customer perceptions.

Retailers like Target and Kroger have introduced innovative private brands in their grocery aisles to appeal to customers and fend off competitors. Walmart’s new grocery brand Bettergoods will offer a range of products across categories at affordable prices. The new line will feature items with a culinary flair, plant-based options, and products excluding certain ingredients, appealing to a wide range of customers.



Read more at CNBC: Walmart launches new grocery brand Bettergoods