From NASDAQ: 2024-05-15 09:33:00

Different companies like Comcast, Amazon, and Warner Bros. Discovery are forming strategic partnerships and offering bundled services to streamline options and retain subscribers in the competitive streaming market. With the average U.S. consumer spending $61/month on four services, bundling options like Disney’s one-app experience and Comcast’s StreamSaver aim to provide cost-effective solutions. Netflix, Apple, and Peacock are also joining the trend with bundled offerings. Disney and Warner Bros. Discovery are collaborating on a new bundle combining Disney+, Hulu, and Warner Bros.’ Max, featuring HBO content. The collaboration aims to boost revenues and appeal to subscribers by offering ad-supported and ad-free plans. Amazon is expanding its Prime program with the help of collaborations like its recent partnership with India-based Tata Play to offer Prime Video content to customers. Amazon Prime Video plans to release 69 titles in 2024, including original series, movies, and shows. Amazon Fire TV is a key player in AMZN’s expansion strategy, competing with Google TV by adding new free ad-supported channels and customization features. Streaming companies are looking for ways to scale their services and achieve profitability in a market dominated by tech giants, leading to strategic collaborations and bundled offerings to attract more subscribers and boost revenues.



Read more at NASDAQ: 3 Streaming Stocks Capitalizing on Rising Demand for Bundling