From Nasdaq: 2024-05-22 10:59:00

Adobe has launched Adobe Express for Enterprise, powered by Adobe Firefly Image Model 3. This tool features Brand Controls, Bulk Create, Generate, and Firefly Custom Models, speeding up marketing content creation and extending on-brand production. Adobe has gained momentum with customers like IBM, Dentsu, Red Hat, and Owen Jones utilizing the tool.

In addition to Adobe Express for Enterprise, Adobe is partnering with Microsoft to unveil Adobe Express Extension for Microsoft Copilot, enhancing creativity and productivity. Adobe also released Generative Remove in Adobe Lightroom for easy object removal and launched new generative AI models to improve creative control.

Despite facing competition from industry players like Alphabet and Meta Platforms, Adobe is positioning itself well in the generative AI content creation market, which is projected to reach $175.3 billion by 2033. While concerns like geopolitical tensions and high expenses persist, Adobe’s focus on innovations and partnerships is aiding its growth.

Alphabet and Meta Platforms are also advancing their content creation capabilities with generative AI features like Imagen 2 and new ad content creation tools. Adobe is keeping up with these developments to compete effectively in the market. Download Zacks Investment Research’s Special Report for retirement investment ideas featuring 5 dividend stocks to fuel your financial future.

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Read more at Nasdaq: Adobe’s (ADBE) New Move Aids Content Creation for Enterprises