Alibaba's promotional campaign boosts global presence with success in international e-commerce.

From Nasdaq: 2024-05-31 12:46:00

AliExpress, the international e-commerce retail arm of Alibaba, launched promotional campaigns after becoming the exclusive global partner of UEFA EURO 2024. Shoppers have a chance to win match tickets, enjoy a Choice Day and Summer Sale, play ‘Shake & Win’ for prizes, and participate in quizzes to win discounts and more.

Alibaba’s efforts to boost its international e-commerce business have been successful, with the AIDC segment generating $3.8 billion in revenues, a 45% increase YoY. The company’s investments in customer experience, merchandise, and delivery services are paying off, expanding its global reach and enhancing customer momentum.

Despite its success, Alibaba faces stiff competition from Amazon and eBay in the global e-commerce market. Rising expenses, macroeconomic uncertainties, and FX fluctuations pose risks. Shares have underperformed peers, highlighting the need for ongoing innovation and strategic initiatives to stay competitive in the industry.

Alibaba’s stock currently holds a Zacks Rank #3 (Hold), while Coupang is rated a Zacks Rank #2 (Buy). With Alibaba focusing on international e-commerce growth and competition intensifying, strategic moves and strong performance will be key to maintaining market dominance and driving continued success in the industry.



Read more at Nasdaq: Alibaba’s (BABA) Promotional Campaign to Boost Global Footprint