From CNBC: 2024-05-27 03:01:06

Alibaba’s AliExpress partners with David Beckham for a global brand ambassadorship, coinciding with the platform’s sponsorship of UEFA Euro 2024. The international e-commerce unit saw a 45% sales increase in Q1 2024, but also reported higher losses due to investments in emerging markets. Other Chinese companies like PDD Holdings and Shein are also expanding globally.

Read more: Alibaba’s global arm signs David Beckham as international e-commerce brand ambassador