Amazon Prime introducing interactive ad formats in Prime Video to enhance customer engagement

From Nasdaq: 2024-05-08 15:52:14

Amazon is set to introduce three new interactive ad formats in Prime Video to boost customer engagement and drive sales. The formats include shoppable carousel ads, interactive pause ads, and interactive brand trivia ads. These new formats will provide customers with a more engaging and informative ad experience, helping brands to connect with their target audience effectively. The new formats will be introduced in the upcoming broadcast year.



Read more at Nasdaq: Amazon Prime To Roll Out Interactive Commercials