From El País: 2024-05-17 23:40:00

Apple CEO Tim Cook announced the company’s entry into the generative AI race, set to be revealed at WWDC on June 10. Analysts speculate a collaboration with either OpenAI’s ChatGPT or Google’s Gemini technology, leaning towards the latter. This move could signal a revamp of Apple’s Siri to enhance user interactions and privacy.

Following the dominance of Google and Amazon’s voice assistants, Apple is set to revitalize Siri using generative AI technology like ChatGPT or Gemini. Apple’s focus on privacy and control over its own processors could give it an edge in creating simpler, privacy-focused AI mechanisms for its devices without relying on cloud servers.

Apple’s CEO remains optimistic about the company’s upcoming generative AI projects, emphasizing privacy and unique hardware-software integration. With leaks hinting at exclusive use of its own processors for AI tasks, Apple aims for a significant launch in the field. As the AI race heats up, Apple continues to prepare for a future dominated by interactive technologies like ChatGPT and Google’s new search engine.



Read more at El País: Apple enters the generative AI race | Technology