Apple's new iPad Pro ad "Crush!" sparks controversy for insensitivity and implications of AI replacing creativity

From NASDAQ.: 2024-05-08 15:45:00

Apple’s new iPad Pro ad campaign, “Crush!”, featuring a hydraulic press destroying cultural artifacts to reveal the device, has sparked controversy. Viewers criticize the insensitivity and fear of AI replacing human creativity. The tech industry’s innovation approach and commodification of creativity are under scrutiny, with many feeling uneasy about the ad’s implications.



Read more at NASDAQ.: Apple’s ‘Crush’ IPad Pro Ad Sparks Outrage