From CNBC: 2024-05-31 14:13:16

Aston Martin expects to be cash-flow positive this year with new models and Formula 1 marketing. The company aims for cash positivity in the third quarter continuing into the fourth and beyond. Despite increased production and losses in the first quarter, Aston Martin looks to a brighter financial future with its new lineup of high-performance vehicles.

Aston Martin, under the leadership of Executive Chairman Lawrence Stroll, has implemented sweeping changes to restore its brand’s shine and profits. With new models like the Vantage and DBX707, the company is ramping up production and personalization offerings to attract a younger buyer base. The brand’s Formula 1 team has also played a significant role in rejuvenating Aston Martin’s image and attracting new customers.

While initially planning for an all-electric Aston Martin in 2025, the company has delayed the launch to 2026 due to lack of customer demand. Aston Martin customers, primarily high-performance buyers, have expressed a preference for traditional models over electric vehicles. The company will continue to focus on its current lineup and personalization options to drive growth and profitability.



Read more at CNBC: Aston Martin gets a boost from Formula 1, new models