From CNBC: 2024-05-28 19:18:45

Chinese travelers are opting for domestic destinations over foreign spots, with only 14% of high-income households planning international trips in 2024. Domestic travel is preferred due to cost and abundant options, with mainland China travel costing less than trips abroad. Local tourism in China is surpassing pre-pandemic levels, with small cities seeing the fastest growth.

Increased interest in domestic travel is driving significant tourism growth in less developed parts of China. Regions like Guangxi are boosting revenue through increased tourist subsidies and promotion on social media platforms. Local governments are stepping up their efforts to attract tourists through innovative social media campaigns, driving visits to towns and cultural sites.

Chinese consumers are prioritizing emotional fulfillment and personalized trips, leading to increased domestic air ticket bookings and interest in diverse destinations. Collaboration between businesses, local governments, and organizations like Miss Tourism Asia is further boosting attention to specific destinations, creating long-term tourism opportunities in China. International travel recovery to 2019 levels may not occur until late 2025.

In the future, international destinations may need to upgrade their offerings to match the high standards set by China’s modern and stylish travel services. Chinese tourists have high expectations, requiring top-notch experiences abroad. As the domestic tourism industry continues to expand, international destinations will need to adapt to attract Chinese travelers effectively.

Read more: Chinese tourists pick cheaper destinations, fueling local spending