From CNBC: 2024-05-18 08:00:01

At the Upfronts meetings this year, media giants leaned heavily on sports programming following strikes and cost-cutting in Hollywood. Live sports drew the biggest audiences and advertising dollars. Traditional media companies faced challenges due to declining TV viewership and rising sports fees. Tech giants like Netflix and Amazon also showcased upcoming films and series.

The NFL, Summer Olympics, and NBA programming were the stars of this year’s Upfront presentations. Live sports remains a crucial element in securing advertising placements. NBCUniversal focused on the upcoming Summer Olympics in Paris, while Netflix made waves by announcing a deal to air NFL games on Christmas Day for the next three years. Amazon highlighted their NFL offerings and upcoming sports events.



Read more at CNBC: Companies lean on sports after Hollywood strikes