From CNBC: 2024-05-01 12:51:58

Viking cruise line targets high-income baby boomers with upscale, child-free ships. The company’s IPO aims for a $10.4 billion valuation, becoming the third-largest cruise operator. Viking emphasizes adventure and unique experiences for “thinking” travelers. Revenue per passenger hits $7,251, exceeding competitors. With strong demand, the cruise industry sees a rebound post-pandemic.



Read more at CNBC: Cruise line company trading on NYSE