Google and Magic Leap partner for immersive experiences in AR technology

From Investing.com: 2024-05-30 12:07:11

Alphabet’s Google is partnering with Magic Leap to create immersive experiences that blend physical and digital worlds. Google may be re-entering the AR/VR market dominated by Meta and Apple. Magic Leap’s expertise in optics will complement Google’s technology platforms. Both companies declined to confirm if a consumer AR device is in the works.

Google announced a partnership with Magic Leap, combining their expertise in augmented reality technologies. Magic Leap was once a leader in the AR headset space but struggled to find a niche. The partnership may not lead to a consumer AR device. Google is also working with Samsung on mixed reality technologies.

Google and Magic Leap are forming a strategic partnership to develop immersive experiences that blend physical and digital realities. Magic Leap’s expertise in optics and device manufacturing will be combined with Google’s technology platforms. The partnership may not necessarily result in a consumer AR device.



Read more at Investing.com: Exclusive-Google, augmented reality startup Magic Leap strike partnership deal By Reuters