From Financial Times: 2024-05-01 00:00:14

OpenAI’s Sora AI video-generation model is being showcased to media industry executives to generate excitement and address concerns about potential disruptions. The Financial Times tested Sora’s capabilities with prompts from executives in advertising, animation, and real estate, with different results. Sora, Runway, Pika produced videos based on the prompts, with varying levels of accuracy and realism. Charlotte Bunyan praised Sora’s consistency in visualization but noted concerns about bias in the generated content. Runway’s video had issues with distortion, while Pika’s version had a surreal quality. The technology aims to revolutionize the creative industry but still faces challenges in achieving perfection. Ashley Shakibai, production manager at OBI Property, highlighted Sora’s photorealism but noted the challenges in transitions and realistic depictions of people in the generated videos. The industry professional expects AI to enhance creativity but emphasizes the importance of realistic quality in videos for commercial purposes. As creators navigate the integration of AI-generated content, they must carefully balance the believability and purpose of the imagery to avoid distractions.



Read more at Financial Times: How good is OpenAI’s Sora video model — and will it transform jobs?