Life Time fitness partners with Lululemon to promote pickleball, aiming for membership growth

From CNBC: 2024-05-07 08:00:02

Life Time fitness is heavily investing in the growth of pickleball, recently unveiling Manhattan’s largest indoor pickleball destination. With over 700 pickleball courts nationwide and partnerships with Lululemon and pro players like Andre Agassi, the company aims to promote healthy habits and community while driving membership growth through the sport’s popularity.

Pickleball player Ben Johns, along with brother Collin, is collaborating with Life Time to provide instructional videos for members looking to improve their game. With mainstream media attention and sponsorships on the rise, pickleball is attracting a growing fan base and offering new opportunities for growth in the athletic and wellness industries.



Read more at CNBC: Life Time fitness leans into pickleball with Lululemon partnership