From CNBC: 2024-05-15 12:36:29

Netflix has struck a deal to stream Christmas Day NFL games for the next three years, marking its first venture into live sports. The streaming platform will show two games this year, followed by one game in 2025 and 2026. The amount Netflix paid for the streaming rights is undisclosed.

Netflix has had success with sports programming like “Formula 1: Drive to Survive” and “Quarterback,” and previously dipped its toes into live programming with WWE’s “Raw” and a boxing match. The move to stream NFL games aims to attract viewers, advertisers, and boost profits amid subscription price hikes and ad-tier membership promotions.

Live sports streaming is becoming a trend among streaming platforms, with NBCUniversal’s Peacock airing an NFL Wild Card game and Amazon securing exclusive playoff game rights. Netflix’s interest in live sports extends to basketball, prompting conversations with the NBA and potential media rights negotiations after the current deals with Disney and Warner Bros. Discovery end.

Netflix’s live events, like a reality TV show reunion, have experienced technical issues in the past. However, the streaming giant’s entry into NFL game streaming marks a significant move in the industry towards live sports programming. The increasing focus on live sports programming by streaming platforms like Netflix, Amazon, and others indicates a shift in viewer preferences and engagement.



Read more at CNBC: Netflix to stream NFL games on Christmas Day