Wayfair opening brick-and-mortar store in Wilmette, Illinois to provide hands-on shopping experience

From CNBC: 2024-05-16 08:00:01

Wayfair is opening its first brick-and-mortar store in Wilmette, Illinois, aiming to provide a hands-on experience for shoppers who want to try out products like furniture and home goods in person. The move comes as online-only retailers face challenges in targeting customers due to privacy changes and competition. Meanwhile, the retail landscape is showing signs of recovery with more store openings than closures reported in recent years. Brands like Warby Parker, Figs, and Everlane have also expanded into physical retail to attract new customers and boost sales. Expanding into physical retail can be costly and challenging for online companies, requiring careful planning and resources.



Read more at CNBC: Wayfair to open first large store outside of Chicago