Automakers stress the need for education to clarify confusion between various vehicle technologies.

From CNBC: 2024-06-29 07:00:01

GM has launched ‘EV Live’ for electric vehicle owners or consumers with questions, offering experts to provide information. Car shoppers face complexity with a variety of hybrid vehicles available apart from traditional gas-powered and all-electric options. Multiple acronyms like MHEVs, HEVs, and PHEVs create confusion for consumers, emphasizing the need for education.

Consumers have different options from internal combustion engine vehicles to hybrid, plug-in hybrid, fuel cell, and all-electric vehicles. The naming conventions used by various automakers contribute to consumer confusion, as some brands use terms like “electrified” or “hybrid EVs” inconsistently. Automakers stress the need for more consumer education to clarify the differences between vehicle technologies.

Auto industry executives agree on the importance of educating consumers about the benefits of electrified and all-electric vehicles. Brands like Kia and GM have launched online platforms such as “EV Live” to provide information and interact with consumers one-on-one. Ford Motor has introduced a video training program for dealers to enhance customer service and educate employees about electric vehicles.

Consumers dedicate more time to researching EVs compared to traditional vehicles, highlighting the need for more accessible information. Multiple powertrain options from ICE and MHEVs to REEVs and BEVs cater to diverse customer preferences. Automakers believe that educating both consumers and dealers about the benefits and distinctions between different types of vehicles is crucial for successful adoption.



Read more at CNBC: All the car options on the ‘electrified’ market