From Nasdaq: 2024-06-24 11:10:00

Alphabet’s Google is enhancing its Search offerings with public, searchable profiles to simplify review management for movies and TV shows, aiming to boost web browsing traffic.

With the global search engine market projected to reach $507.4 billion by 2032, Alphabet’s growing Search initiatives, like the text-to-speech feature on Google Chrome and Circle to Search, are poised to capitalize on this growth opportunity.

Google’s efforts to enhance its Search experience with AI-generated insights, new ad formats, and user-friendly features are expected to drive daily user activity on Search, solidifying its dominance in the search engine market against competitors like Microsoft and Baidu.

The Google Services segment, coupled with Alphabet’s strong Search portfolio, Android, and YouTube offerings, has been a key growth catalyst, contributing to the company’s 28.7% rally in shares and 13.6% year-over-year revenue growth in the first quarter of 2024.

Currently, Alphabet holds a Zacks Rank #1 (Strong Buy), along with another top-ranked stock in the technology sector, Arista Networks. This strong performance is reflected in the company’s consistent year-over-year revenue growth and upward revision of earnings estimates for 2024.



Read more at Nasdaq: Alphabet (GOOGL) to Boost Search Portfolio With Public Profiles