How Walmart’s Sam’s Club is trying to take on Costco’s Kirkland
From CNBC: 2024-06-27 08:10:56
Sam’s Club is revamping its private label brand, Member’s Mark, to compete with Costco’s Kirkland Signature. The goal is to close the gap with Costco’s annual revenue of $176.63 billion. Sales of private label items have increased 34% to $236.3 billion, with exclusive offerings becoming essential for clubs with membership fees. Sam’s Club is consolidating brands and focusing on product quality, aiming to grow its membership base.
Read more at CNBC: How Walmart’s Sam’s Club is trying to take on Costco’s Kirkland