Inside Abercrombie and Fitch’s comeback

From CNBC: 2024-06-13 08:00:02

Abercrombie & Fitch has successfully turned around its business, becoming a Wall Street favorite with increased sales and profits that consistently beat expectations. CEO Fran Horowitz led the transformation over seven years, shifting away from past branding and store design to appeal to a broader customer base, marking a significant comeback for the retailer.



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