Warner Bros. Discovery's Max raises monthly rate to $16.99 for ad-free options

From CNBC: 2024-06-04 13:12:15

Warner Bros. Discovery’s Max has announced price hikes for its ad-free options, with the monthly rate increasing to $16.99. The streaming service, which offers a range of options including ad-supported and ultimate ad-free plans, is adjusting prices to adapt to the changing streaming landscape. Existing subscribers will see the increase on or after July 4th.

Following the success of the “Game of Thrones” prequel “House of the Dragon,” Warner Bros. Discovery’s Max is increasing monthly fees for its ad-free options. With prices rising to $16.99 per month, the streaming service hopes to retain its two million direct-to-consumer subscribers while offering competitive rates compared to other platforms like Peacock and Netflix.

The price hikes for Warner Bros. Discovery’s Max ad-free options signal a trend of rising subscription costs in the streaming industry. The adjustments come ahead of the launch of the Disney, Max, and Hulu bundle, which aims to offer a discounted package to attract more viewers. This move reflects the competitive nature of the streaming landscape and the need to balance price increases with customer retention.



Read more at CNBC: Max increases prices before House of the Dragon