From CNBC: 2024-06-12 12:53:03

Southwest Airlines CEO Bob Jordan is prepared to adapt to changing customer trends, including premium seating, as pressure from activist investor Elliott Management increases. The airline is considering major changes to its product, possibly by ditching unassigned seating. Jordan emphasized the need for revenue growth through big shifts. Southwest is open to discussions with Elliott. Southwest has faced weaker margins due to increased competition, post-pandemic travel patterns, and delays in new plane deliveries from Boeing. The airline is focused on improving the customer experience by upgrading inflight Wi-Fi and adding power outlets on its Boeing 737s. Customer feedback is being collected to guide future changes.



Read more at CNBC: Southwest CEO vows change as activist Elliott pushes for new leadership