From CNBC: 2024-06-10 15:52:49

Women’s basketball is experiencing growing popularity, with the WNBA reporting record viewership for its 28th season. Viewership across ABC, ESPN, ESPN2, and CBS is averaging 1.3 million per game, triple last season’s average. The league attributes this success to a powerful rookie class, leading to a 236% increase in merchandise sales.

Fans are showing up and tuning in at record levels for Women’s National Basketball Association games, with the league experiencing its most-watched TV season in history. About 400,000 fans attended games in May, the most first-month attendees in 26 years. Viewership is up among people of color and young girls, indicating broader fan engagement.



Read more at CNBC: WNBA reports record TV viewership, highest game attendance in 26 years