From Morningstar: 2024-06-20 09:05:00

YouGov shares plummeted 37% after reporting lower-than-expected sales growth, with share price dropping to 510 pence in London. This decline follows half-year results showing disappointing sales bookings, leading to a reduced revenue forecast for the financial year 2024 to £324-327 million from £258.3 million in 2023. Operating profit is also expected to decrease to £41-44 million from £48.3 million in 2023. Analysts have downgraded revenue forecasts for 2024 by around 6% and adjusted operating profit by 38%.

Despite challenges, YouGov notes an uptick in custom research solutions demand. However, slow sales in the Data Products division and a decline in fast-turnaround research services persist. The Consumer Panel Services segment is performing well following an acquisition, but revenue recognition policy alignment may cause revenue shift to 2025.



Read more at Morningstar: YouGov Shares Down 37% on Profit Warning