Ford redesigns 2025 Maverick pickup with new tech, hybrid options, aiming to boost profits

From CNBC: 2024-07-31 06:00:01

Ford has redesigned the 2025 Maverick pickup truck with more tech, new performance, and hybrid options. Sales and production have skyrocketed, drawing in new Ford customers. The starting price is now $26,295 for a hybrid model. Ford aims to boost profits further with added technologies and a Tremor off-road package.

The Maverick’s success is a key part of Ford’s strategy under CEO Jim Farley, who is focusing on the truck business. The Maverick, popular in North and South America, could expand to other markets. The new models, including the Tremor package, offer additional features, like a 2.5-liter hybrid engine or a 2.0-liter EcoBoost engine.

Updates in the 2025 Maverick include increased tech at a competitive price point. The truck will be available for order beginning August 1, with deliveries expected in late 2024. With a strong business case for adding content to the truck, Ford aims to continue to meet customer demand and boost its truck business.



Read more at CNBC: 2025 Ford Maverick pickup: New tech, hybrid options