Apple's Phil Schiller joins OpenAI board, analyst doubts deeper integration will benefit Apple

From Mobile World Live: 2024-07-04 04:10:46

Apple’s Phil Schiller joins OpenAI’s board, but industry watcher skeptical of deeper integration. Apple’s use of ChatGPT confirmed for iPhone, iPad, Mac. Apple Intelligence does not incorporate OpenAI tech, utilizes hybrid solution for user queries. Analyst doubts OpenAI partnership will benefit Apple. Potential LLM partners include Baidu, Google. Windsor doubts Apple sees advantage in exclusive relationship with OpenAI. OpenAI could gain access to millions of users through partnership. Apple known for independence in tech development, may not see value in OpenAI for Apple Intelligence. Apple Intelligence uses smaller models, not aligned with OpenAI’s approach. Windsor warns against dependency on OpenAI, predicts Microsoft may acquire OpenAI. Windsor predicts Apple will keep OpenAI at arm’s length after observer role on board. Net result may reinforce Apple’s decision to maintain distance from OpenAI.



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