Apple is considering plastic casing for low-cost Apple Watch SE to reduce production costs

From Nasdaq: 2024-07-08 15:38:57

Apple Inc. is reportedly working on a new version of the low-cost Apple Watch SE with a plastic casing to reduce production costs, as reported by Bloomberg. This new model could be part of Apple’s strategy to offer a more affordable option in their lineup.

The current Apple Watch SE is priced at $249, while Samsung’s Galaxy Watch FE is priced at $199. With the introduction of a new cost-effective model, Apple aims to compete more aggressively in the smartwatch market.

Rumors suggest that the upcoming Apple Watch Series 10 may feature thinner cases and larger screens. These new products, along with the potential release of the Apple Watch SE, are expected to be announced in September alongside the iPhone 16. Stay tuned for updates on Apple’s latest innovations.



Read more at Nasdaq: Apple Reportedly Considers Plastic Casing For Its Low-cost Apple Watch SE