Apple's Vision Pro headset sales projected to slow down in 2024 due to declining U.S. sales.

From Nasdaq: 2024-07-11 15:28:06

Market intelligence company IDC predicts that Apple’s Vision Pro headset sales will not reach 500,000 units in 2024, with less than 100,000 units sold in the U.S. since its launch. Domestic sales dropped by 75% in the current quarter.

Success of Vision Pro hinges on content availability, says IDC VP Francisco Jeronimo. International launch in July to include UK, Canada, Australia, France, and Germany.

IDC expects international launch to stabilize declining U.S. sales. Apple plans to release a more affordable version of Vision Pro in 2025.

Disclaimer: The author’s views do not necessarily reflect those of Nasdaq, Inc.



Read more at Nasdaq: Apple Vision Pro Sales Likely To Slow Down In 2024 : Bloomberg